Are you Marmite enough to be in the Marmarati?

From two man band Frederick Wissler and George Huth in Burton-on-Trent in 1902, to the largest Facebook following of any food brand in the world, Marmite really is a British success story.

It was 100 years ago when the recipe and its makers went underground, but last week the Marmarati, Marmite’s secret society, revealed itself to forty dedicated Marmite lovers, to help decide on a recipe for the strongest Marmite ever and find its next 160 new recruits.

In a formal setting in the heart of London, Marmite’s blending and production process was revealed last week to the lucky forty, who have all now been sworn into the society as its first circle.

These forty people, of which I am honored to be one, were blindfolded and invited to try three different blends of the yeasty spread.  Noting down which was our favourite, we then posted our results in a wooden box, ready to be collated – the winning blend will be made into Marmite’s next spread, codenamed MXO. 

Are you Marmite enough to be in the Marmarati?

There are 160 places left before The Marmarati conceals its existence from the world once again.  Declare your love for the dark sticky elixir, join Marmite’s Appreciation Society on Facebook, follow them on Twitter, comment below – do what you can so the best possible membership selection can be made.