A couple of weeks ago, I was traipsing along Dean Street unsure of what I was going to have for lunch that day. I had been to Papaya rather too regularly, so I was on the hunt for something else. This was when I discovered Soho Joe.
Thrilled to see somewhere new opening that very day, I stepped-in through the welcoming, wide open glass doors and was greeted by friendly, helpful and smiley staff- eager to please their first customers.
Presented with an open fridge plentifully adorned with a neat selection of freshly made salads and baguettes, all at a reasonable price, and spotting a pizza oven at the back of the restaurant, I knew immediately I was going to like this place!
I have since been back a number of times and have tried the salads, baguettes and pizzas and I’m yet to be disappointed. I was particularly impressed by the light, thin crusted pizzas, and at only £6.00 I will have to be seriously strong willed not to have them more than once a week. Last time I went, I had the four cheeses pizza, and asked for rocket on top. It was delicious, just as I like it, heaped with masses and masses of cheese.
The baguettes and salads are perfect for eating at your desk, I tend to like a mix of the chorizo and butter bean, chickpea, and Greek salads which they place on a bed of lettuce (thankfully not iceberg), and serve with a hunk of fresh bread.
If you have ever been to pizza@home on the Old Brompton Road, you might not only recognize the great quality, reasonably priced pizzas, but also the owner Brian. He sold pizza@home about 18 months ago and this is his fantastic new venture.
Soho Joe is exactly what the area needs, a non pretentious, reasonably priced cafe with excellent food and a relaxing atmosphere. Highly recommended!
Salads and baguettes: £3.50-4.50
Burgers and Chips £6.00 (£7.00 with cheese)