Driven by the unthinkable prospect of the world’s major fisheries collapsing by 2050, Selfridges has announced an interesting new partnership initiative with The Zoological Society of London (ZSL), to raise awareness of the increasing damage we are causing to the ocean as a result of our ever growing consumption of fish.
Dubbed Project Ocean, the aim is to highlight that unless we change the way we fish and the seafood we choose to eat, global stocks will disappear before our eyes. It will challenge us all to imagine a world with “no more fish in the sea” and in turn hopes to increase awareness, inspire change in consumer habits and raise funds.
The project will be running from 11 May – 12 June, and will involve international marine protection campaigners, 22 environmental NGOs, as well high profile activists from the worlds of art, fashion, culinary arts, and entertainment.
For five weeks, the Selfridges’ Ultralounge will be the epicentre for Project Ocean activity, including talks on the most pressing issues related to our oceans, film screenings, Guerrilla Science for families and cookery demonstrations by celebrity and aspiring chefs on how to cook sustainable fish. On Friday evenings, the Ultralounge will emerge as the Dive Bar, hosting musical acts and performances as a means to raising awareness and showcasing up and coming talent. (See the calendar of events).
There is an informative Selfridges Fish Guide on the website providing useful information and recipes, and they have even launched a natty little (free) iphone app that you can turn to to find out which fish to eat and which to avoid.
Part of Selfridges Fish Guide, indicating endangered species and alternatives
Jonathan Baillie, co-creator of Project Ocean and Director of ZSL said, “Project Ocean signals the biggest-ever retail activism campaign designed to ‘sell’ and engage public mind-sets on overfishing, an issue that needs mass support. We hope that this innovative partnership with Selfridges makes the public understand the issues around overfishing, and measurably leads to more fish in the sea”.
It’s a worthy cause, so if you are interested in donating, please follow the instructions below.
How to Donate: You can donate to Project Ocean to help the Zoological Society of London (ZSL) create new, and maintain existing, marine reserves around the world. These safe havens for fish to breed, grow and migrate will help the future survival of our ocean environments and all that lives within them.
What your donation could buy:
£10 – underwater paper to record fish species and numbers; £30 – marker buoy to show boundary of reserve; £30 – mask and snorkel for diver to check fish & corals; £40 – air tank for diver; £60 – underwater torch; £100 – dive computer to record fish numbers; £150 – wetsuit for diver; £300 – dive training for local conservationist; £1,000 – annual salary of a fish warden; £3,000 – guardhouse to protect the reserve; £3,000 – patrol boat to protect the reserve; £4,500-7,000 – annual salary for developing country community worker … *estimated costs for a marine reserve in the Philippines
All donations to Project Ocean will go to the Zoological Society of London (ZSL) to help set up and maintain existing marine reserves around the world ZSL is a registered charity in England & Wales, no: 208728