Out today! Newly revamped marmite breadsticks – even more marmitey!

This is a great day for all Marmite lovers for a new version of Marmite breadsticks have gone on sale today… and they’re way more marmitey than the previous ones!

The newly improved breadstick bites are smaller in size and have a new lighter and crunchier texture, but a much more powerful hit of Marmite – whoop whoop!

Roxana Parvizi, Marmite brand manager comments: “We’re really pleased with the new recipe. It has given the breadsticks a stronger Marmitey flavour as the spread is now baked into the dough and coated onto the outer layer. We had lots of feedback that they needed more of a kick, so we hope the new recipe packs the punch that lovers crave!”

Marmite Breadstick Bites are available from stores nationwide including The co-operative and Sainsbury’s at an RRP of 69p.

Very Peculiar Milk Chocolate Bar launches tomorrow

It’s amazing, totally wierd, wrong, yet so right!  What am I talking about? …Marmite chocolate of course!

I often find milk chocolate a bit too sweet, until a bar of Unilever’s Marmite Chocolate arrived on my desk last week.   On sale from tomorrow, the 100g bar has been dubbed the ‘definitive sweet and savoury sensation’.   Created for the 2010 gift range ahead of the Christmas shopping season, it really is a must have for Marmite lovers around the world, and another love it or hate it product.

As I described on Twitter a few days ago ‘it was chocolatey at first, but then a salty marmity yeasty flavour shone through…verdict on Marmite chocolate: very peculiar, but wonderfully addictive.  I LOVE it!

I just can’t wait for them to bring out a dark chocolate version – not only would that be delicious to eat on it’s own, but I can also imagine it being rather tasty melted into sauces for savoury dishes…mmmmmnnnn

The Very Peculiar Milk Chocolate Bar by Marmite is available from tomorrow in stores nationwide, including BHS, Debenhams, Harrods, Menkind, Robert Dyas & Selfridges and online at the Marmite Shop (RRSP £3.00).

Marmite XO launches today: best Marmite yet!

Finally, the much-awaited arrival of Marmite XO is here!

The deliciously strong, black and syrupy nectar from Unilever is currently available to buy in Selfridges and Waitrose, and as of Monday 8th March, in Tesco and Morrison’s as well.

As detailed in my previous post, Unilever launched this new Marmite flavour through a select group dubbed ‘The Marmarati’.  An ‘inner circle’ of 40 Marmarati members (me included) helped researchers determine the best recipe for the next launch, and this was it.

Marmite XO is everything I hoped it would be, stronger than the original, but not so different that it forgot who it was.

I love it and I hope that you all do too, so go out and shop, shop, shop!

My rapidly depleting pots of MXO

Are you Marmite enough to be in the Marmarati?

From two man band Frederick Wissler and George Huth in Burton-on-Trent in 1902, to the largest Facebook following of any food brand in the world, Marmite really is a British success story.

It was 100 years ago when the recipe and its makers went underground, but last week the Marmarati, Marmite’s secret society, revealed itself to forty dedicated Marmite lovers, to help decide on a recipe for the strongest Marmite ever and find its next 160 new recruits.

In a formal setting in the heart of London, Marmite’s blending and production process was revealed last week to the lucky forty, who have all now been sworn into the society as its first circle.

These forty people, of which I am honored to be one, were blindfolded and invited to try three different blends of the yeasty spread.  Noting down which was our favourite, we then posted our results in a wooden box, ready to be collated – the winning blend will be made into Marmite’s next spread, codenamed MXO. 

Are you Marmite enough to be in the Marmarati?

There are 160 places left before The Marmarati conceals its existence from the world once again.  Declare your love for the dark sticky elixir, join Marmite’s Appreciation Society on Facebook, follow them on Twitter, comment below – do what you can so the best possible membership selection can be made.