Since my post on designer water, Perrier has teamed up with burlesque icon Dita Von Teese to launch a fab new limited edition bottle and can to house its hundred year old sparkling water.
The Perrier Dita ‘Paparazzi’ Limited Edition features glamorous graphics of the star and is priced at 99p. It is available as of 1st August 2010 exclusively from Selfridges, and in three weeks time from Waitrose.
Perrier, which comes from Vergèze in the South of France, has always had iconic branding and design and this is the latest to complement its edgy image, following previous limited editions in collaboration with Agnés b. and Paul & Joe.
Dita Von Teese comments, “I love the mythic history of Perrier and the quintessentially French aesthetic and attitude. It is so chic, refreshing and classic. Perrier is all the things I aspire to be!”
But that’s not all there is for the partnership…
Last month, Perrier and Dita launched a raunchy viral microsite for the over 18s, featuring an ‘alluring and sensual’ interactive display of the burlesque actress at the ‘Perrier mansion’- you have to see it to believe it – http://www.Perrierbydita.com.
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