If you work in Soho, you’ll be pleased to hear about the new street food venture Pizza Pilgrims. Three British lads making and selling Napolitan pizzas from the back of a three-wheel Piaggio van/custom-made pizza oven – brilliant idea!
Having spent months touring around Italy on their ‘pilgrimage’ in search of the best ingredients, secret recipes and tricks of the trade, the three pilgrims will be making the pizzas themselves and serving them to the masses of Soho for lunch.
They are using the finest ingredients and while their pizzas may not always be perfectly shaped, the bases are light and fluffy and not too salty. Having spent a lot of time in Italy eating thousands of pizzas, I was impressed by what they have achieved in such a short space of time – but practice does make perfect… especially when distributing the right amount of toppings and getting the temperatures of the oven just right so that the base cooks properly, but the toppings don’t over heat either 😉
The guys are due to launch tomorrow and will be selling their pizzas around Berwick Street market for about a fiver, so do look out for their Ape pizza oven and give’em a try, you won’t regret it, the sausage pizza was especially good, so was the nutella one!
From working in Soho, I know that between about 12.15 and 1.30 ish all the decent places have a minimum of a 20 metre+ queue, so I hope the pilgrims are well prepared for Soho lunchtime madness! Best of luck guys, can’t wait to hear all the success stories.
While British cuisine is having somewhat of a revival, this is clearly not making its way into household kitchens, as home cooked meals have dropped by 20% since the 80s.
According to new research by Kenwood, only four out of the average household’s 21 meals a week are cooked from scratch, whilst consumption of ready meals or takeaways has significantly increased.
The study also showed that kitchen nerves are more prevalent in men than women, and in particular amongst the under 35s, who find cooking more stressful than older generations.
This could be down to the fact that ready meals are so good these days that people don’t see the need to cook at home; or perhaps they no longer have as much time to cook, trying to fit food around busy social lives; or it could simply be attributed to the fact that we now have a generation who didn’t see their parents cook much, so therefore were not exposed to necessary home cooking skills – which I think is really sad!
Mark Swift, Director of Marketing at Kenwood, comments, “It’s a great shame to discover the extent to which cooking from scratch is on the decline, and the impact that this is having on our cookery confidence and ability in the UK. Cooking from scratch is a great way to de-stress and it’s also an important way to teach children about correct nutrition, and pass on cooking knowledge so they know their way around the kitchen.
What hope does Britain have of our ensuring our food revival continues, if we aren’t able to pass valuable cookery skills onto the next generation?