Tag Archives: soho

Streetfood venture ‘Pizza Pilgrims’ launches tomorrow in Soho


If you work in Soho, you’ll be pleased to hear about the new street food venture Pizza Pilgrims.  Three British lads making and selling Napolitan pizzas from the back of a three-wheel Piaggio van/custom-made pizza oven – brilliant idea!

Having spent months touring around Italy on their ‘pilgrimage’ in search of the best ingredients, secret recipes and tricks of the trade, the three pilgrims will be making the pizzas themselves and serving them to the masses of Soho for lunch.

They are using the finest ingredients and while their pizzas may not always be perfectly shaped, the bases are light and fluffy and not too salty.  Having spent a lot of time in Italy eating thousands of pizzas, I was impressed by what they have achieved in such a short space of time – but practice does make perfect… especially when distributing the right amount of toppings and getting the temperatures of the oven just right so that the base cooks properly, but the toppings don’t over heat either 😉

The guys are due to launch tomorrow and will be selling their pizzas around Berwick Street market for about a fiver, so do look out for their Ape pizza oven and give’em a try, you won’t regret it, the sausage pizza was especially good, so was the nutella one!

From working in Soho, I know that between about 12.15 and 1.30 ish all the decent places have a minimum of a 20 metre+ queue, so I hope the pilgrims are well prepared for Soho lunchtime madness!  Best of luck guys, can’t wait to hear all the success stories.


World’s first edible art exhibit comes to London


Sponsored by Tate and Lyle,  an art exhibition compiled entirely out of edible displays is being shown at The Future Gallery in Soho.

Cake Britain starts tomorrow and will run until Sunday.  The entry is free but they are expecting everyone to give a ‘fair donation’, the proceeds of which will go to Charity.  According to the gallery’s website “The exhibition is based on Mad Artists Tea Party’s interpretation of the meaning of “fair”, with proceeds going to Richard House, We Make Peace and the Fairtrade Foundation”.

On Sunday, the public will be invited to tuck into the sugary displays, gorging on icing, cake and jelly.

Opening times: 27th – 29th August from 10am-6pm